These and many other excellent insights are from Dresner Advisory Services’ 2016 The Internet of Things and Business Intelligence Market Study published last month. What makes this study noteworthy is the depth of analysis and insights the Dresner analyst team delivers regarding the intersection of big data and the Internet of Things (IoT), big data adoption, analytics, and big data distributions. The report also provides an analysis of Cloud Business Intelligence (BI) feature requirements, architecture, and security insights. IoT adoption is thoroughly covered in the study, with a key finding being that large organizations or enterprises are the strongest catalyst of IoT adoption and use. Mature BI programs are also strong advocates or adopters of IoT and as a result experience greater BI success. IoT advocates are defined as those respondents that rated IoT as either critical or very important to their initiatives and strategies.
Key takeaways of the study include the following:
- Sales and strategic planning see IoT as the most valuable today. The combined rankings of IoT as critical and very important are highest for sales, strategic planning and the Business Intelligence (BI) Competency Centers. Sales ranking IoT so highly is indicative of how a wide spectrum of companies, from start-ups to large-scale enterprises, is attempting to launch business models and derive revenue from IoT. Strategic planning’s prioritization of IoT is also driven by a long-term focus on how to capitalize on the technology’s inherent strengths in providing greater contextual intelligence, insight, and potential data-as-a-service business models.
- Biotechnology, Consulting, and Advertising are the industries that believe IoT is the most important to their industries. Adoption of IoT across a wide variety of industries is happening today, with significant results being delivered in manufacturing, distribution including asset management, logistics, supply chain management, and marketing. The study found that the majority of industries see IoT as not important today, with the exception of biotechnology.
- Location intelligence, mobile device support, in-memory analysis, and integration with operational systems are the four areas that most differentiate IoT advocates’ interests and focus. Compared to the overall sample of respondents, IoT advocates have significantly more in-depth areas of focus than the broader respondent base. The four areas of location intelligence, mobile device support, in-memory analysis, and integration with operational systems show they have a practical, pragmatic mindset regarding how IoT can contribute greater process efficiency, revenue and integrate with existing systems effectively.
- An organization’s ability to manage big data analytics is critically important to their success or failure with IoT. IoT advocates are 3X as likely to consider big data critical, and 2X as likely to consider big data very important. The study also found that IoT advocates see IoT as a core justification for investing in and implementing big data analytics and architectures.
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